Expertise and Experience
Profound Financial, PLLC, is proud to celebrate 15 years of empowering businesses with strategic tax planning, financial consulting, and accounting services. Founding Partner Dani Gardiner brings over 34 years of experience in the financial services industry to the firm.
Early Beginnings
Dani’s passion for accounting emerged early in her college career. She found herself excelling in classes that others found challenging, and she turned that natural talent into a professional mission. In her late twenties, she launched her first accounting practice.
Why Profound Financial?
“What we are really celebrating is the impact: 15 years of helping businesses not just survive, but thrive,” says Dani. “It’s been our privilege to support entrepreneurs, startups, and seasoned business owners with personalized strategies that bring clarity, compliance, and confidence.”
Services and Expertise
Profound Financial, PLLC, provides a full suite of services, including:
- Tax planning and preparation
- Accounting
- Payroll
- Financial coaching
Industry Experience and Adaptability
During the COVID-19 pandemic, Profound Financial demonstrated its commitment to supporting businesses. Dani Gardiner notes, “We didn’t lose a single business during that time. While others panicked, we pivoted. Practically overnight, we started offering guidance on COVID relief programs and ensured our clients had what they needed to weather the storm.”
Over the past 15 years, Profound Financial has grown from a small practice into a nationwide resource, serving clients across industries and sizes. The firm continues to champion small businesses, offering a group coaching program to help startups lay a strong financial foundation from day one.
As Profound Financial looks ahead, the mission remains clear: to expand its support for business owners nationwide, develop its team through ongoing education and career pathways, and continue being the partner businesses can rely on, not just during tax season, but year-round. “We are just getting started,” says Dani Gardiner. “And we are excited for what the next 15 years will bring.”
“This anniversary is more than just a marker of time,” Dani Gardiner says. “It’s a celebration of the difference we have made in the lives and businesses of our clients, through economic booms, recessions, and global disruptions.
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