The landscape of small business marketing has undergone a significant transformation with the integration of Constant Contact and Xero. This groundbreaking partnership brings together two industry leaders, combining the power of digital marketing tools and accounting platforms to create a seamless, automated workflow between marketing and finance systems.
The Benefits of Integration
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- Streamlined Operations
- Automated Workflows
- Improved Cash Flow
- Enhanced Audience Segmentation
- Increased Efficiency
By integrating Constant Contact and Xero, small businesses can now automate the tedious process of syncing contacts between their marketing and accounting systems. This not only saves time but also enables them to focus on high-priority tasks that drive business growth.
Key Highlights
- Seamless Integration: Constant Contact and Xero connect in just a few clicks, making it easy to send targeted, high-impact messages and measure results.
- Unified Customer Data: The integration unifies customer contact data, allowing small businesses to make data-driven decisions and optimize their marketing campaigns.
- Automated Workflows: The partnership enables automated workflows between digital marketing and finance systems, saving time and streamlining operations.
The integration provides a range of benefits for small businesses, including streamlined operations, improved cash flow, and enhanced audience segmentation. By automating the process of syncing contacts between marketing and accounting systems, small businesses can now focus on high-priority tasks that drive business growth.
Expert Insights
“The average small business is pressed for time with under an hour each day to dedicate to marketing and even less time to chase payments,” said Stephanie Ting, Chief Strategy Officer at Constant Contact. “This integration is a game-changer because it connects the dots between a business owner’s marketing and finance systems, enabling these two critical functions to work together for business growth. By eliminating the time spent manually syncing contacts between marketing and accounting, small businesses can now focus on running and growing their business. Xero shares our mission to help small businesses grow, and together, we’re giving small business owners the tools they need to work efficiently, connect with customers and thrive.”
Real-World Impact
By integrating Constant Contact and Xero, small businesses can now automate the process of sending targeted, high-impact messages to their customers. This not only saves time but also enables businesses to make data-driven decisions and optimize their marketing campaigns. For example, a small business owner can use Constant Contact to create an email campaign, and with the integrated Xero contacts, they can send targeted messages to specific customers. This approach allows businesses to focus on high-priority tasks that drive business growth.
Future Expansion
The integration is available starting today for US-based Constant Contact and Xero small business customers. Future expansion will include additional regions, enhanced data integrations that incorporate financial insights for improved audience segmentation, and marketing automations driven by unified customer data.