Empowering SMEs with Embedded B2B Credit
Small and medium-sized enterprises (SMEs) in the UAE often struggle with cash flow management, making it difficult for them to scale their businesses. To address this challenge, Comfi, a B2B embedded finance platform, has partnered with Wafeq, a leading accounting software provider, to offer SMEs more control over their cash flow. Comfi’s partnership with Wafeq allows SMEs to turn outstanding invoices into working capital in just a few clicks. This innovative solution enables businesses to access up to AED 2 million in flexible funding without disrupting their current sales process. With this partnership, SMEs can now focus on growing their businesses, rather than worrying about cash flow management.
The partnership is designed to give SMEs more control, more liquidity, and more tools to grow. Comfi’s CEO, Sanjar Samiev, said:
“This partnership is about giving SMEs more control, more liquidity, and more tools to grow. We’re embedding financing right where it belongs—in the daily tools businesses already use.”
As part of this partnership, Comfi has committed to disbursing $5 million in invoice financing through the Wafeq platform to support UAE-based SMEs. This funding will help SMEs unlock cash flow and scale faster, ultimately driving business growth and success. The partnership is expected to have a significant impact on the UAE’s SME ecosystem. By providing SMEs with access to flexible funding, Comfi is helping to empower them to take control of their cash flow and make informed business decisions. With Comfi’s embedded finance solution, SMEs can now focus on what matters most: growing their businesses.
Wafeq’s VP of Sales and Business Development, Maher Aoun, said:
“Our mission at Wafeq is to simplify financial operations for SMEs across the UAE and KSA. By integrating Comfi’s credit infrastructure, we’re creating a seamless ecosystem where companies can sell, get paid, and extend credit—all in one place.”
Wafeq is a leading cloud-based accounting and financial management software designed for businesses in the Middle East. The platform provides a scalable and intuitive interface that empowers accountants, finance teams, and business owners to streamline operations, improve accuracy, and drive growth.
- Cloud-based accounting and financial management software
- Invoicing and payment management
- Payroll and tax filing
- Compliance and regulatory support
- Scalable and intuitive interface
Comfi is a B2B payment platform with embedded finance that enables suppliers to offer credit terms to their customers while getting paid upfront, with zero risk or delay. To date, Comfi has built a portfolio of 300+ suppliers across industries like automotive, electronics, F&B, and packaging. The company has also financed over 1,000 SMEs across the UAE and processed nearly $60 million in transaction volume. Comfi is on a mission to become the financial infrastructure layer powering B2B trade across the Middle East and North Africa (MENA). The company is committed to providing innovative solutions that empower SMEs to grow and thrive in the competitive business environment. By partnering with Wafeq, Comfi is taking a major step towards achieving its goal. The partnership will enable SMEs to access flexible funding and make informed business decisions, ultimately driving business growth and success.
| Financial Highlights | Description | Amount |
|---|---|---|
| Transaction Volume | $60 million | |
| Number of Financed SMEs | 1,000+ | |
| Number of Suppliers | 300+ |
Wafeq’s customers can now access the Comfi platform through the Wafeq software, enabling them to turn outstanding invoices into working capital in just a few clicks. This innovative solution is designed to simplify financial operations for SMEs, making it easier for them to manage their cash flow and make informed business decisions. The partnership between Comfi and Wafeq is expected to have a significant impact on the UAE’s SME ecosystem. With Comfi’s embedded finance solution, SMEs can now focus on what matters most: growing their businesses. In conclusion, the partnership between Comfi and Wafeq is a major development in the UAE’s SME ecosystem.
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